Janell Larson named new UPHS Director, Marketing and Communications

UP Health System is pleased to announce the addition of Janell Larson as the UPHS Director, Marketing and Communications. Janell earned her Bachelor of Science in Business Administration at Central Michigan University where she studied marketing and management and brings 21 years of experience in the marketing field. She recently served as the Director of Marketing at UP Rehab Services since 2009.

“I’m excited to be joining the caring and professional team at UP Health System and to have the opportunity to lead the marketing efforts of UPHS,” Janell said. “I’ve had the pleasure of assisting our health care system in marketing services and the exceptional care we provide to patients for many years.” 

At UP Rehab Services, Janell coordinated the marketing efforts for the new Great Lakes Sports Medical Institute in Marquette. She also developed and maintained physician and healthcare provider relationships across the region; in addition to generating new referrals for rehabilitation facilities in Michigan and Wisconsin. She implemented service-line program development, strategic planning initiatives, and marketing plans for multiple product lines.    

Janell’s experience in health care in the area also extends to her previous tenure with Marquette General Health System, where she served as a Community Relations Coordinator of Sales and Marketing. During her time with Marquette General, she increased referrals for hospital clinics while promoting healthcare provider and community understanding of programs and services.

“I was born and raised in the UP. I know the communities we serve and our culture,” said Janell, who is an Engadine native. “One of the unique qualities of the health care services in our region is the people who live and work here. We are blessed with extremely caring and thoughtful people in the UP.”

In her role, Larson will oversee and support existing marketing and communication initiatives at Bell, Marquette, and Portage.

“I look forward to highlighting the innovation and best practices at UPHS while positioning the health system as a trusted health care provider in the community and across the UP,” she said. 

Outside of marketing, Janell is very engaged in fitness and enjoys outdoor activities such as hiking, mountain biking, skiing and snowshoeing. She’s also passionate about mentoring and leading others, coaching sports, teaching swing dance, and traveling with her family.

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